Digital Ad Operations Executive

ITP Media Group

Requirements

• Oversee campaign management alongside the ADOPS manager across multiple accounts and brands.
  


• Handle the implementation, scheduling, and rotation of ads within online advertising and social media campaigns.
  


• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance.
  


• Measure and optimize campaigns using vendor-specific dashboards, GA4, and marketing analytics reports against delivery and KPI objectives.
  


• You will be the initial point of contact alongside the manager for troubleshooting issues; Managing and resolving issues as they arise, such as discrepancies between reporting systems.
  


• Liaison with the sales team for tracking, campaign setup, deliverables, and maintenance communications.
  


• Troubleshoot creative issues and monitor under/over delivery issues.
  


• QA or troubleshoot 3rd party tags. Test ad creatives to ensure they comply with individual site specifications.
  


• Stay current on key developments in the rapidly changing digital advertising space and apply that knowledge to recommend or build new processes that support changing industry needs.
  


• Create and maintain digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption.
  


• Collaborate with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimization success.                                                                       
  

• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retarget, social network advertising (Facebook, Instagram, TikTok, X, LinkedIn, and more), and content distribution and placement networks.
  


• Target and KPI obsessed.
  


• A concrete understanding of the ad delivery processes.
  


• Excellent analytical, communication, optimization skills.
  


• Strong analytical, critical thinking, and optimization skills.
  

• Deadline-orientated.
  


• Excellent documentation to ensure nothing is missed across multiple campaigns running concurrently.
  


• Ability to reduce costs for ad delivery.
  


• Seasoned client liaison skills, including project management and conflict resolution.
  


• Overall accountability for planning, forecasting, delivery and growth of profitable publisher campaigns.
  

• Three years of executing or supporting growth/acquisition digital marketing campaigns in an Ad Operations role or ad publishing and campaign management.
  


• BA/BS or equivalent working experience.
  


• High level of proficiency with DFP and other ad ops core technologies.
  


• Experience using GA4, Meta, Zoho, and marketing analytics reports against delivery and KPI objectives.
  


• Good analytical, troubleshooting, and problem-solving abilities and an exceptional eye for detail/organizational skills.
  


• Multitasking with effective resolution management in a fast-paced, growing environment.
  


• Solid understanding of digital ad space and publisher media buying.
  


• Ability to research and implement monetization strategies.
  


• Implement ad ops tools to address workflow inefficiencies, improve testing, maintain inventories, and automate ad scheduling.
  


• Identify advertising opportunities and revenue models to control ad spend by observing emerging trends and competitive analysis.
  


• In-depth knowledge of market changes and forces that influence the company.
  


• Excellent organizational and time management skills.
  


• Outstanding communication, presentation and leadership skills.
  


• Superior quantitative and qualitative analytical skills.
  


• Problem-solver able to keep calm and efficient under pressure.