Digital Ads Specialist

Digital Ads Specialist,
Chennai, India

About the Job:
As a Digital Advertising Specialist, you will support the success of Vendasta’s Partners and their clients by planning, launching, and optimizing paid advertising campaigns across major platforms, including Google, Bing, Facebook, and Instagram. Your mission is to craft strategic, data-informed advertising solutions that drive measurable performance outcomes. This role blends customer service, creative thinking, and technical ad platform knowledge to deliver value at scale. At this level, you will also learn to use AI tools under guidance to enhance campaign research, copy generation, and reporting efficiency.

Note:
This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office).

Your Impact:

Campaign Management:

• Launch, manage, and optimize paid ad campaigns across Google, Bing, and Social platforms.


• Conduct keyword, audience, and competitive research to inform campaign design.


• Set up A/B tests to improve campaign effectiveness and maximize return on spend.
  

Creative and Technical Implementation:

• Write compelling ad copy aligned with client objectives and platform standards.


• Guide creative direction based on client brand voice and performance data.


• Implement tracking codes (e.g., Facebook Pixel, Google Analytics, GTM) and define campaign goals for performance monitoring.

Creative Interaction and Reporting:

• Build monthly performance reports with insights and recommendations for improvement.


• Respond to client and partner inquiries via email and phone with professionalism and clarity.


• Translate campaign performance data into client-facing language and actionable insights.
  

AI-Enablement: 

• Execute AI-driven tasks with guidance from senior team members.


• Follow team-developed AI workflows for ad copy suggestions, keyword expansion, and report summaries.


• Practice safe and responsible use of AI in campaign operations and client communications.

What you bring to the table:

• 2+ years of experience running Facebook/Instagram and SEM campaigns (Google/Bing).


• 2+ years of experience in client-facing roles (email and phone support).


• Familiarity with campaign strategy, performance tracking, and goal-setting.


• Experience using tools like Google Analytics, GTM, and Facebook Pixel.


• Ability to analyze data and communicate actionable insights clearly.


• Strategic mindset with the ability to envision and execute campaign systems.


• Exposure to other paid platforms (e.g., Pinterest, Twitter, Snapchat) is a plus.


• Commerce or Marketing degree or certifications preferred.


• Willingness to adopt and learn AI tools to support campaign efficiency.

Perks:

• Stock options (as per policy).


• Benefits - Health insurance & Term Insurance.


• Paid time off.


• Public transport reimbursement.


• Flex days.


• Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!


• Free Snacks, hot beverages, and catered lunch or dinner on Friday.


• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility.


• Provident Fund.