Digital Asset Analyst

POSITION SUMMARY

We are seeking a highly organized Digital Asset Analyst to oversee the management of our company's marketing, training, and knowledge assets. This role will involve building and maintaining a central repository for all digital materials, ensuring consistent governance and metadata standards, and serving as a bridge between Digital Asset Management (DAM) and Knowledge Management (KM) functions across the organization.

PRINCIPLE JOB RESPONSIBILITIES:

Digital Asset Management (Marketing):

• Manage a centralized Digital Asset Management (DAM) system for marketing, and product materials (images, videos, presentations, collateral, etc.).
  
• Implement metadata, taxonomy, and file -structure standards for efficient asset retrieval.
  

Training Asset Repository & Knowledge Management:

• Develop and manage the digital repository for training materials, knowledge assets, and learning content, ensuring secure access, proper tagging, and version control.
  
• Partner with Learning & Development and Product teams to standardize the storage and retrieval of training content produced on platforms.
  
• Align metadata, taxonomy, and governance across DAM, SharePoint, and other internal knowledge platforms to improve discoverability and knowledge -sharing.
  
• Provide governance and quality control over internal knowledge assets to maintain accuracy, relevance, and compliance with company standards.
  

Collaboration & Training:

• Act as the primary liaison between Marketing, Product, L&D and IT teams to ensure seamless asset lifecycle management.
  
• Train internal stakeholders on how to upload, search, and maintain creative, training, and knowledge assets within the system.
  

Optimization & Reporting:

• Monitor system usage, adoption, and analytics to recommend improvements.
  
• Evaluate and implement enhancements to asset workflows and integration points between DAM and KM systems.
  

Qualifications & Skills

• Bachelor’s degree in  Information Science, Library Science, Knowledge Management, Marketing, or a related field.
  
• 4–6 years of experience in Digital Asset Management, Knowledge Management, or Content Operations roles.
  
• Hands -on experience with DAM platforms and familiarity with KM tools (e.g., SharePoint, Confluence).
  
• Strong understanding of metadata, taxonomy, file structures, and governance principles.
  
• Excellent organizational, communication, and stakeholder management skills.