Digital Marketer

Digital Marketer

Location: Hyderabad, India (Office-Based)
Experience: 4–5 years in digital marketing, with a focus on paid media, social media, and content marketing

About the Role

We are seeking a results-driven Digital Marketer to join our growing team. This role demands a blend of strategic thinking and hands-on execution across paid advertising, social media, content development, and marketing automation. You will play a key role in executing full-funnel marketing initiatives designed to drive awareness, engagement, and conversion.

This is an ideal opportunity for a well-rounded marketer who thrives in a fast-paced environment and is comfortable using AI and automation tools to increase efficiency and impact.

Responsibilities

Paid Advertising

• Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and Reddit
   
• Manage budgets, targeting strategies, and performance metrics (CTR, CPL, ROAS)
   
• Conduct A/B tests on creatives and messaging to continuously improve outcomes
  
   

Social Media Marketing

• Develop and manage platform-specific content calendars
   
• Create and publish engaging content to grow and nurture online communities
   
• Track performance and implement growth strategies across channels
  
   

Content & Creative Production

• Write clear, persuasive marketing copy for digital campaigns, blogs, email, and landing pages
   
• Design campaign visuals using tools like Canva, Figma, or Adobe Creative Suite
   
• Ensure consistency in tone, voice, and brand presentation across all assets
  
   

AI Tools & Automation

• Utilize AI-based tools (e.g., ChatGPT, Jasper) to streamline content creation and ideation
   
• Build and maintain automation workflows using tools like Zapier, HubSpot, or Mailchimp
  
   

SEO & Optimization

• Conduct keyword research and apply basic SEO principles to content and web pages
   
• Monitor performance using tools such as Google Search Console, Ahrefs, or Semrush
  
   

Analytics & Reporting

• Monitor campaign KPIs using GA4, Looker Studio, and ad platform dashboards
   
• Prepare actionable reports and provide insights to improve marketing effectiveness
  
   

Qualifications

• 4–5 years of professional experience in digital marketing roles
   
• Proven track record managing high-performing paid media campaigns
   
• Proficiency in content writing, image creation, and visual design tools
   
• Working knowledge of SEO fundamentals and keyword optimization
   
• Experience using marketing automation platforms and AI-powered tools
   
• Strong analytical skills and attention to detail
   
• Excellent written and verbal communication in English
   
• Ability to manage multiple projects and meet deadlines independently

Tools & Platforms

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads
   
• Canva, Figma, Adobe Photoshop
   
• ChatGPT, Jasper, Zapier, Mailchimp, HubSpot
   
• Google Analytics (GA4), Looker Studio, Ahrefs, Google Search Console
   
• Hootsuite, Buffer, Notion, Trello

What We Offer

• High-impact role with end-to-end ownership of campaigns and creative execution
   
• Exposure to the latest AI and automation tools in modern marketing workflows
   
• A collaborative, fast-paced, and flexible work environment
   
• Opportunity to grow into content strategy or performance leadership roles
  
   

Competitive compensation and remote working options