Digital Marketing

This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 3500000 (ie INR 12-35 LPA)

Min Experience: 3 years

Location: Bengaluru, Karnataka, Hyderabad

JobType: full-time

We are looking for a results-driven Digital Marketing Specialist with strong expertise in Performance Marketing to join our growing marketing team. The ideal candidate will have 3–7 years of experience managing paid marketing campaigns, optimizing digital acquisition strategies, and driving measurable growth through data-driven marketing initiatives. This role requires hands-on experience with major advertising platforms such as Google Ads, Facebook Ads, and Meta Ads, along with a deep understanding of digital marketing channels and performance optimization.

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns to maximize ROI, generate high-quality leads, and improve overall brand visibility. You will work closely with marketing, product, and analytics teams to develop strategies that align with business objectives and deliver measurable results.

Key Responsibilities

• Plan, launch, and manage performance marketing campaigns across platforms including Google Ads, Facebook Ads, and Meta Ads.
• Develop and execute data-driven digital marketing strategies focused on customer acquisition, lead generation, and revenue growth.
• Optimize paid campaigns through continuous A/B testing, bid adjustments, keyword optimization, audience segmentation, and creative testing.
• Monitor campaign performance using analytics tools and generate insights to improve campaign efficiency and conversion rates.
• Manage budgets effectively across channels to maximize ROI and reduce customer acquisition costs.
• Conduct keyword research, audience targeting, and competitor analysis to identify growth opportunities.
• Collaborate with content, design, and product teams to create compelling ad creatives, landing pages, and marketing funnels.
• Track and report campaign performance using tools such as Google Analytics and ad platform dashboards.
• Implement remarketing and retargeting strategies to improve user engagement and conversion rates.
• Stay updated with the latest trends, algorithm changes, and best practices in digital and performance marketing.

Required Skills & Qualifications

• 3–7 years of experience in Digital Marketing, with a strong focus on Performance Marketing.
• Hands-on expertise in Google Ads, including search, display, remarketing, and video campaigns.
• Strong experience managing Facebook Ads and Meta Ads campaigns including audience targeting, pixel tracking, and conversion optimization.
• Proven track record of successfully scaling paid campaigns and improving marketing ROI.
• Strong analytical mindset with the ability to interpret campaign data and translate it into actionable strategies.
• Experience with marketing analytics tools such as Google Analytics, ad reporting dashboards, and attribution models.
• Understanding of conversion rate optimization (CRO), marketing funnels, and customer journey mapping.
• Familiarity with SEO, landing page optimization, and marketing automation tools is a plus.
• Excellent communication and collaboration skills with the ability to work cross-functionally.