Digital Marketing Analyst

Company : Digital Nest

Job Type : Full Time

Hyderabad, India

Job Description - Digital Marketing Analyst

Summary:

We are seeking a detail -oriented and results -driven Digital Marketing Specialist to manage and optimize our online presence across key platforms. This role is critical in driving organic traffic, enhancing brand visibility, and improving conversion rates through strategic SEO, social media marketing (SMM), and data -driven insights. The ideal candidate will leverage tools such as Google Analytics, Google Search Console, and Google Business Manager (GMB) to monitor performance, refine campaigns, and ensure alignment with business goals. This position plays a pivotal role in shaping our digital strategy and supporting sustained growth in competitive markets.

Responsibilities:

Develop and execute SEO strategies to improve search engine rankings and organic traffic
Manage and optimize social media marketing (SMM) campaigns across relevant platforms
Monitor and analyze website performance using Google Analytics and Google Search Console
Maintain and update Google Business Manager (GMB) listings to ensure accurate and consistent business information
Identify keyword opportunities and implement on -page and technical SEO best practices
Generate regular performance reports and provide actionable insights for continuous improvement

Requirements

Requirements:

Proficiency in SEO principles and best practices
Experience with social media marketing (SMM) platforms and campaign management
Strong understanding of Google Analytics and Google Search Console
Hands -on experience with Google Business Manager (GMB) optimization
Familiarity with basic digital marketing tools and reporting dashboards
Ability to interpret data and translate insights into strategic actions
Strong attention to detail and commitment to continuous learning in digital trends

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