Digital Marketing Analyst

• Plan and launch ad campaigns across Meta to achieve client goals.

• Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions.

• Develop ad creative ideas and strategies that align with audience behavior and business objectives.

• Write high -converting ad copies and scripts tailored for video and image -based creatives.

• Conduct in -depth competitor research to identify gaps and opportunities in positioning and messaging.

• Improve lead quality and funnel efficiency through refined targeting and chat automation.

• Track and report campaign performance, providing actionable insights for better decision -making.

• Collaborate with clients and internal teams to refine marketing strategies and maximize ROI.

• Brainstorm and implement creative marketing angles that stand out in saturated markets.

• 1+ years of experience in performance marketing, particularly in Meta Ads.

• Strong analytical skills and a data -driven approach to marketing.

• Demonstrated skill in writing persuasive ad copy and engaging video scripts.
• Experience in audience targeting, budget management, and campaign scaling.

• Strong creative thinking and understanding of how to craft messages that convert.

• Ability to interpret campaign data and implement necessary optimizations.

• Familiarity with competitor analysis frameworks and market positioning tactics.

• Strong communication and problem -solving skills.

• Experience working with a team to execute and refine marketing strategies.