Digital Marketing Analyst II

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Job Description - Digital Marketing Analyst II

About the Role


 

You will be working in the Predictive Intelligence & SEO team within Elsevier Data Centre of Excellence. The work focusses our website () where you will collaborate with content, product and e-commerce teams from all over the world.
 

Responsibilities
 

  • Working with Content teams based on site strategy, roadmap, and business requests to meet those strategic and tactical analytics needs.

  • Developing our “data-driven decision-making culture” and proactively bring customer insights to influence and guide online analytics strategy.

  • Executing supporting, and translate experiments to A/B and multivariate test new site features, functionalities, and content.

  • Validating quality, consistency, accessibility, and structure of data, validate models, and ensure preparation of data for machine learning algorithms.

  • Ensuring all periodical and ad-hoc reporting on visitors/ customer files. Own insight delivery activities and realisation, and elaborate to managers on interpretation.

  • Conducting analysis of data and reports by combining, interpreting external, internal quantitative and qualitative data, processes, development by data mining

  • Discovering ways in which business value can be added to the data, design customer interfaces for specific customer needs


  • Requirements
     

  • Be a degree holder in Statistics, Mathematics, Econometrics, or a related direction

  • 3 years+ of relevant work experience or demonstrable capabilities as a Web Analyst in an Agile Team

  • Have technical skills, statistics, and the ability to draw business insights from data. Experience in Tableau / other data visualization tools

  • Have good communication skills (both verbal and written). Ability to convey complex analysis results clearly and with conviction to all levels of stakeholders.


  • Work in a way that works for you
     

    We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
     

  • Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


  • Working for you
     

    We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer
     

  • Comprehensive Health Insurance: Covers you, your immediate family, and parents.

  • Enhanced Health Insurance Options: Competitive rates negotiated by the company.

  • Group Life Insurance: Ensuring financial security for your loved ones.

  • Group Accident Insurance: Extra protection for accidental death and permanent disablement.

  • Flexible Working Arrangement: Achieve a harmonious work-life balance.

  • Employee Assistance Program: Access support for personal and work-related challenges.

  • Medical Screening: Your well-being is a top priority.

  • Modern Family Benefits: Maternity, paternity, and adoption support.

  • Long-Service Awards: Recognizing dedication and commitment.

  • New Baby Gift: Celebrating the joy of parenthood.

  • Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.

  • Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.

  • Free Transport pick up and drop from the home -office - home (applies in Chennai)

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