Digital Marketing & Performance Specialist

1. Digital Campaign Planning & Execution

• Plan and execute all digital marketing campaigns across web, SEO/SEM, database marketing, email marketing (EDMs), social media, and display advertising.
  

• Launch, manage, and optimize paid campaigns on Google Ads, LinkedIn Ads, and other platforms to increase brand awareness and generate a minimum of 20 quality leads per month.
  

• Monitor budgets, targeting, creatives, and performance metrics to improve ROI
  

2. Social Media Management

• Plan, monitor, and manage the company’s ongoing presence across all social media platforms
  

• Schedule and publish all social media posts as per the content calendar
  

• Strategize platform -wise social media plans in collaboration with the Content Marketing team
  

• Drive consistent growth in followers, engagement, and overall social media performance
  

• Generate weekly social media performance reports covering postings, reach, engagement, and follower growth.
  

3. Performance Tracking & Reporting

• Measure and evaluate digital marketing campaign performance against defined goals and KPIs
  

• Prepare weekly performance reports for all digital activities, including paid campaigns, website traffic, leads, and social media metrics
  

• Analyze insights and recommend optimization strategies based on performance data
  

4. Website & Landing Page Management

• Maintain and update the company website using WordPress, as and when required
  

• Create, optimize, and manage high -conversion landing pages on WordPress
  

• Ensure website content, forms, and CTAs are aligned with campaign objectives
  

5. Email Marketing & Database Management

• Design and execute email marketing campaigns (EDMs)
  

• Maintain, manage, and regularly update marketing databases
  

• Execute email campaigns in a timely and compliant manner
  

• Track email performance metrics such as open rates, CTRs, and conversions
  

6. SEO & Online Presence

• Improve Google page rankings through ongoing SEO optimization
  

• Monitor keyword performance and optimize website pages for search visibility
  

• Ensure on -page SEO best practices are followed across web and landing pages
  

7. Process & Journey Ownership

• Design and manage digital marketing journeys and processes to ensure smooth and efficient campaign execution.
  

• Coordinate with internal teams to ensure alignment across content, design, and performance marketing
  

• Brainstorm and explore new digital marketing platforms, tools, and promotional ideas with the team
  

• Identify innovative ways to capture customer attention and improve engagement across channel
  

Requirements

Benefits

• Great opportunity to grow, handle more
  responsibility and get recognized.
  
• ​Flexible Work Environment - multiple
  leave benefits, Flexi work Environment, etc
  
• Company covered health & accidents
  insurance coverage
  
• Company provided social security - PF /
  ESCI / Gratuity
  
• Company paid CUG sim card
  provided.
  
• Professional development & skill
  development programs
  
• POSH Certified organization
  
• Great Place to Work Certified Organization