Digital Marketing & Social Media Coordinator -Hebbal, Bengaluru

Brand Communication, Marketing & Social Media Coordinator
About the Role

Are you a digital marketer who thinks beyond posts, trends, and metrics? Are you someone who can understand a brand's philosophy, communicate its voice, and strengthen its presence across all digital platforms? Then you have ended up in the right place.

We are seeking an experienced, thoughtful, brand-driven professional who can represent who we are and what we stand for. You will not only execute the task, but also carry the responsibility of defining and amplifying our digital identity.

This role is hands-on, creative, analytical, and deeply connected to brand storytelling. From conceptualising campaigns to publishing content and analysing results, you will own the entire digital marketing cycle, encompassing both inbound and outbound communication.

If you enjoy blending creativity with strategy, understand how to build authentic brand visibility, and want to contribute meaningfully to a purpose-driven organisation, this opportunity is for you.

Key Responsibilities

• Understand Gaining Ground's brand values, vision, and brand philosophy, and translate them into a consistent digital presence.


• Create thoughtful and impactful content aligned with our brand tone and messaging.


• Develop content for internal and external communication, posts, emailers, presentations, and campaigns.


• Manage all social media accounts (LinkedIn, Email, Instagram, Facebook, etc.) end-to-end: strategy, creation, posting, monitoring, and optimisation.


• Use Zoho Social and Zoho Campaigns for scheduling, tracking, reporting, and running targeted campaigns.


• Create clean, professional designs using tools like Canva, Figma, or iShot and similar tools.


• Monitor analytics, prepare reports, and adjust strategies for better reach and engagement.


• Stay up-to-date with trends, platform updates, and emerging tools to keep your content fresh.


• Coordinate with internal teams to align marketing efforts with business goals, and with external agencies for marketing.


• Contribute fresh, strategic ideas for campaigns and brand storytelling, especially for our existing client community and prospective audiences.

Expertise We Are Looking For

• 1–2 years of hands-on experience in social media and digital marketing.


• Master's/Bachelor's degree in Marketing, Communications, or a related field (additional certifications in digital marketing preferred).


• MBA, BBA, BA in Psychology, or BA in English (added advantage).


• Strong understanding of social media strategy, content creation, and campaign execution.

Skills You Bring

• Proficiency in Zoho Campaigns and Zoho Social is expected.


• Basic design skills in Canva or Figma, with comfort using analytics tools.


• Strong copywriting, communication, and organisational skills.


• Ability to independently handle the whole digital marketing cycle from planning to execution.


• Creativity with an eye for detail and consistency in brand messaging.


• Awareness of current digital marketing trends and platform updates.