Digital Marketing & Communications Manager

• Develop and implement social media strategies across platforms such as Facebook, Instagram, and WeChat to increase brand awareness and engagement.
  
• Plan and execute Facebook Live sessions to engage with the audience and promote products.
  
• Monitor social media trends and adapt strategies to align with current trends.
  

• Direct and oversee compelling and original content for various digital platforms, including social media and newsletters.
  
• Ensure all contents are aligned with the company’s brand voice and messaging.
  

• Lead the team in producing high-quality product videos, corporate videos, and lifestyle social videos.
  
• Manage video projects from concept to completion, including monthly videos script writing and video editing.
  
• Oversee and coordinate various corporate and festive video shoots.
  

• Plan monthly newsletter videos to keep our audience informed and engaged.
  
• Develop various lifestyle content to promote our products.
  
• Collaborate and manage KOC (Key Opinion Consumer) videos and testimonial videos to build product/brand credibility.
  

• Develop and execute digital marketing campaigns to drive online traffic and sales.
  
• Analyze campaign performance and adjust strategies to optimize results.
  

• Monitor and analyze digital marketing metrics to measure the success of campaigns.
  
• Prepare and present regular reports on social media and campaign performance to senior management.
  

Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing/Digital Marketing/ Journalism/ Advertising/ Media or equivalent is preferable.
  
• Minimum 5 years of relevant work experience and in managerial role in leading a team.
  
• Experience with B2B and B2C social media, email campaigns, SEO/SEM, event management
  
• Strong leadership skill to lead a team of subordinates of diverse age (20+ - 50+) and races