Digital Marketing Consultant

Job Description:

Position Overview: As a Digital Marketing Consultant, you will be responsible for developing, implementing, and managing marketing campaigns that promote (Company Name) and its products/services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The ideal candidate is a creative and analytical thinker with a passion for digital technologies and strategies.

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies:

• Design and execute comprehensive digital marketing strategies to enhance brand visibility and engagement.
• Identify trends and insights to optimize spend and performance based on analytics.

1. Content Creation and Management:

• Oversee the creation of high-quality content for the company website, blogs, social media, and other digital platforms.
• Collaborate with the content team to ensure all content is aligned with the brand voice and marketing goals.

1. SEO/SEM Management:

• Manage and optimize SEO/SEM strategies to increase organic search visibility and drive traffic to the website.
• Conduct keyword research and analysis to identify opportunities for content and campaign optimization.

1. Social Media Management:

• Develop and manage social media strategies across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.

1. Email Marketing:

• Design and implement effective email marketing campaigns to nurture leads and engage with customers.
• Track and analyze email campaign performance and optimize for better results.

1. Paid Advertising:

• Plan, execute, and manage paid advertising campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.
• Monitor and report on the performance of all digital marketing campaigns.

1. Analytics and Reporting:

• Use various analytics tools (e.g., Google Analytics) to measure and report on the effectiveness of marketing campaigns.
• Provide actionable insights and recommendations for improvement based on data analysis.

1. Collaboration and Coordination:

• Work closely with the sales team to align marketing strategies with business goals.
• Collaborate with internal teams to create landing pages and optimize user experience.

1. Stay Updated with Industry Trends:

• Keep abreast of the latest trends and best practices in online marketing and measurement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Consultant or similar role in the IT industry.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Proficiency in marketing automation tools, Google Analytics, SEO/SEM, and social media platforms.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects and meet deadlines.
• Creative problem-solving skills and a proactive approach.

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
• Experience with B2B marketing and lead generation.

Benefits:

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company match.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Collaborative and inclusive work environment.