Job Description - Digital Marketing Executive

About AllEvents

AllEvents is your go-to platform for discovering exciting events and unforgettable experiences, both locally and online. It tailors recommendations to your interests, making it easy to find events you'll love and never miss out on what's happening around you.

Responsibilities

- Creating and executing a strong marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive a strong return on investment and efficient CAC

- Ensuring successful planning, execution, and optimization for key traffic & signups KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Qualifications

- A degree in Marketing, Business Administration, or a related field.

- Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.

- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- Excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.

- Excellent communication skills.

- Open-mindedness, curiosity, and strong problem-solving skills.

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Digital Marketing Executive

Job Description - Digital Marketing Executive

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