Digital Marketing Executive

This role is for one of the Weekday's clients

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

The Digital Marketing Executive will be responsible for executing and optimizing data-driven digital marketing initiatives to drive lead generation and customer engagement for SaaS offerings. This role is ideal for a hands-on marketer with experience in paid media, email marketing, and social media management within a B2B environment.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across LinkedIn Ads and Google Ads to generate high-quality leads and product demo requests.
• Design and manage targeted email campaigns for lead nurturing, user onboarding, product updates, and event promotions.
• Manage professional social media channels, including LinkedIn and Twitter, ensuring consistent posting and meaningful audience engagement.
• Monitor performance across all digital channels using analytics tools; prepare performance reports and recommend optimization strategies to improve ROI.
• Collaborate closely with sales and product teams to align campaign messaging, lead qualification, and go-to-market priorities.

Requirements & Experience

• 1–3 years of hands-on experience in digital marketing, preferably in a B2B SaaS or technology-driven environment.
• Practical experience running LinkedIn Campaign Manager and Google Ads platforms.
• Strong understanding of email marketing workflows, segmentation, and performance tracking.
• Experience managing social media presence for professional or B2B audiences.
• Analytical mindset with the ability to interpret data and translate insights into action.

Key Skills

• Digital Marketing & Campaign Execution
• Social Media Marketing (LinkedIn, Twitter)
• Search Engine Marketing (SEM)
• Google Ads & LinkedIn Campaign Manager
• Email Marketing & Email Campaigning
• SEO fundamentals (Technical SEO, On-page, E-commerce SEO)
• Marketing Analytics & Performance Optimization