Digital Marketing Executive

Company : Training Basket

Job Description - Digital Marketing Executive

We are looking for a highly skilled and results-driven Digital Marketing Executive to join our team. The ideal candidate should have expertise in Lead Generation, SEO, Google Ads, Facebook Ads and YouTube Marketing to enhance our brand presence, drive website traffic, and generate high-quality leads. The role requires a data-driven approach to digital marketing, campaign optimization, and conversion tracking.

Requirements

Develop, implement, and manage digital marketing campaigns across various platforms.
Execute strategies for Lead Generation through organic and paid channels.
Optimize website content and structure to improve SEO rankings and drive organic traffic.
Conduct keyword research, competitor analysis, and on-page/off-page SEO strategies.
Plan, execute, and monitor Google Ads campaigns for search, display, and video ads to maximize ROI.
Manage and optimize YouTube marketing strategies, including video SEO, content creation, and ad placements.
Monitor and analyze digital campaign performance using tools like Google Analytics, Search Console, and Google Tag Manager.
Collaborate with the design and content teams to create engaging digital assets.
Stay updated with industry trends and emerging digital marketing technologies.

Bachelorâs degree in Any Stream.
2+ years of experience in Digital Marketing with a focus on Lead Generation, SEO, and PPC campaigns.
Expertise in Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and Content Creation for YouTube.
Strong knowledge of Google Analytics, Google Tag Manager, and CRM tools.
Experience with landing page optimization and A/B testing.
Excellent analytical skills with the ability to interpret data and make strategic recommendations.
Strong project management and communication skills.
Google Ads and SEO certifications (preferred but not mandatory).

Benefits

Professional development and learning opportunities.
Collaborative and innovative work environment.

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Digital Marketing Executive

Job Description - Digital Marketing Executive

Requirements

Benefits

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