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Digital marketing executive

Job Description - Digital marketing executive

Key Responsibilities

Social Media Management

  • Develop and schedule engaging content for Instagram, Facebook, WhatsApp, and other platforms.

  • Plan and execute digital campaigns to highlight new collections and offers.

  • Monitor trends, hashtags, and audience engagement to optimize performance.

Customer Engagement & Query Handling

  • Respond promptly and professionally to inquiries via social media and WhatsApp.

  • Offer styling suggestions, detailed product knowledge, and after-sales support.

  • Maintain a polite and friendly brand tone across all interactions.

Lead Generation & Sales Closure

  • Identify potential buyers through social engagement and convert interactions into leads.

  • Follow up with prospects, maintain relationships, and close sales online.

  • Guide customers through payment, shipping, and post-purchase care.

  • Maintain accurate records of leads, sales, and customer interactions.



Requirements

Requirements

  • Minimum 1–3 years of experience in social media handling, online sales, or customer service (jewelry or luxury retail industry preferred).

  • Strong communication and persuasive writing skills.

  • Proficiency in using Instagram, Facebook, and WhatsApp Business tools.

  • Ability to manage multiple conversations and tasks simultaneously.

  • Basic understanding of jewelry products (training will be provided).

  • Proactive, customer-centric, and detail-oriented.

Preferred Skills

  • Familiarity with Instagram Business Suite, Facebook Ads Manager, or CRM platforms like Zoho.

  • Basic skills in Canva, simple video editing, and visual content creation.

  • Availability to work flexible hours during festive seasons and peak sales periods.



Benefits

What We Offer

  • Competitive salary with performance-based incentives and sales commissions.

  • A creative and growth-oriented work environment.

  • Opportunities for upskilling in digital marketing and e-commerce sales.

  • Association with a leading premium jewelry brand.



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