Digital Marketing Executive

Key Responsibilities

Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  
• Plan, execute, and optimize online marketing campaigns across multiple digital platforms.
  
• Monitor industry trends, competitor activities, and emerging digital technologies.
  

Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.
  
• Optimize website content, landing pages, and blogs for search engines.
  
• Improve website rankings through on-page and off-page SEO techniques.
  
• Perform technical SEO audits and coordinate with developers for improvements.
  

Search Engine Marketing (SEM)

• Create, manage, and optimize Google Ads campaigns.
  
• Monitor campaign performance, CTR, CPC, CPA, and ROI.
  
• Manage campaign budgets efficiently to maximize conversions.
  

Social Media Marketing

• Plan and execute campaigns across Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.
  
• Develop engaging social media content calendars.
  
• Monitor audience engagement and respond to customer inquiries.
  
• Track social media performance using analytics tools.
  

Content Marketing

• Create compelling marketing content including blogs, articles, social media posts, email campaigns, and website copy.
  
• Coordinate with graphic designers and video editors for creative assets.
  
• Ensure brand consistency across all digital platforms.
  

Email Marketing

• Design and execute email marketing campaigns.
  
• Segment customer databases for targeted communication.
  
• Monitor open rates, click-through rates, and campaign performance.
  

Website Management

• Update website content regularly.
  
• Coordinate with developers for website maintenance and enhancements.
  
• Improve website usability and user experience.
  

Analytics & Reporting

• Monitor website traffic using Google Analytics.
  
• Prepare weekly and monthly marketing performance reports.
  
• Analyze campaign performance and recommend improvements.
  
• Track KPIs such as:
  • Website Traffic
    
  • Lead Generation
    
  • Conversion Rate
    
  • Cost Per Lead (CPL)
    
  • Return on Ad Spend (ROAS)
    
  • Customer Acquisition Cost (CAC)
    

Brand Management

• Maintain a consistent brand image across all digital channels.
  
• Support product launches, promotional campaigns, and corporate branding initiatives.
  

Collaboration

• Work closely with the Sales, Business Development, and Creative teams.
  
• Coordinate with external agencies, freelancers, and vendors when required.
  

Requirements

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
  
• Minimum 2 years of hands-on experience in Digital Marketing.
  
• Proven experience managing digital campaigns with measurable results.
  

Required Technical Skills

• Google Ads
  
• Google Analytics (GA4)
  
• Google Search Console
  
• Meta Business Suite
  
• Meta Ads Manager
  
• SEO Tools (SEMrush, Ahrefs, Moz, Ubersuggest)
  
• WordPress or other CMS platforms
  
• Canva and Adobe Creative Suite (basic knowledge preferred)
  
• Email Marketing Platforms (Mailchimp, Zoho Campaigns, etc.)
  
• Microsoft Excel
  
• Basic HTML/CSS knowledge (preferred)
  

Required Competencies

• Excellent written and verbal communication skills
  
• Strong analytical and problem-solving abilities
  
• Creativity and innovative thinking
  
• Time management and multitasking skills
  
• Attention to detail
  
• Ability to work independently and within a team
  
• Data-driven decision-making
  
• Adaptability in a fast-paced environment
  

Preferred Certifications

• Google Ads Certification
  
• Google Analytics Certification
  
• Meta Certified Digital Marketing Associate
  
• HubSpot Content Marketing Certification
  
• SEMrush SEO Certification
  
• Digital Marketing Certification from a recognized institution