Digital Marketing Executive

Zartek Technologies Private Limited is a leading software development company in India specializing in mass consumer technology products. As part of the Kerala Startup Mission, we collaborate with entrepreneurs to develop and scale products efficiently. Our services include website development, app development, ERP development, digital marketing strategy, and business development strategy.

About the job

The role

This is a full-time on-site role for a Digital Marketing Executive located in Kochi. The Digital Marketing Executive will be responsible for marketing, communication, social media marketing, web content writing, and web analytics.

You'll own the day-to-day social media handles of multiple client brands and support paid campaigns on Google and Meta. This is a hands-on role with real budgets and real accountability — you'll see the direct line between what you publish, what you spend, and what it returns.

What you'll do

• Plan, schedule, and publish content across Instagram, Facebook, LinkedIn, and X for a portfolio of client accounts


• Build monthly content calendars and coordinate with our design team on creatives


• Set up, run, and optimise campaigns on Google Ads (Search, UAC/App campaigns) and Meta Ads


• Monitor CPI, CPC, CTR, ROAS and other campaign metrics; adjust targeting, creatives, and budgets based on what the data shows


• Track performance using Google Analytics, Meta Business Suite, and attribution tools like AppsFlyer


• Build clear monthly reports for clients — what ran, what worked, what changes next month


• Stay on top of platform changes, ad policy updates, and format trends

What we're looking for

• 0–2 years of experience in digital marketing (internships, freelance work, and personal projects all count)


• Working understanding of how Google Ads and Meta Ads campaigns are structured


• Strong written English — you'll be writing captions and client-facing reports


• Comfort with numbers; you should be able to look at a campaign dashboard and say what's going wrong


• Marketing and Communication skills


• Social Media Marketing skills


• Web Content Writing skills


• Web Analytics skills


• Familiarity with digital marketing tools and platforms


• Experience in the software development industry is a plus


• A degree or certification in marketing, communications, or a related field is useful but not mandatory

Nice to have

• Google Ads or Meta Blueprint certification


• Exposure to app install campaigns or attribution/MMP tools


• Basic skills in Canva, Figma, or video editing


• Experience managing more than one brand at a time