Digital Marketing Executive

Job Responsibilities:

Understanding how to use all research and lead generation tools available including Internet sources such as social and business media

Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation

Achieve effective web-based marketing that allows the business to generate & sell leads

Deliver campaigns on time and to a high standard

Improve performance through reporting & analytics

Evaluates emerging technologies.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains social media presence.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights and optimizes spend and performance based on the insights.

Plans, executes, and measures experiments and conversion tests.

Identifies critical conversion points and drop off points and optimizes user funnels.