Digital Marketing Executive - GCC Market

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 600000 (ie INR 3 - 6 LPA)

Min Experience: 2 years

Location: Bengaluru

JobType: full-time

🔹 Digital Strategy Focused on the GCC Region

• Design and implement digital marketing initiatives aimed at the UAE, KSA, Qatar, Oman, Kuwait, and Bahrain
• Create tailored content and messaging specific to the region
• Analyze GCC market trends, competitors, and audience behavior

🔹 Performance Marketing & Lead Generation

• Oversee and enhance paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads)
• Drive qualified B2B leads to support the sales team
• Monitor key metrics such as CPL, CPA, and conversion rates
• Develop and execute retargeting and remarketing tactics

🔹 Social Media & Branding

• Manage LinkedIn and corporate social media presence
• Create thought leadership content targeting GCC decision-makers
• Enhance brand visibility and audience engagement

🔹 Content & SEO

• Coordinate production of blog posts, case studies, and landing pages focusing on GCC-related keywords
• Boost website rankings for GCC-specific search queries
• Optimize content to improve lead generation

🔹 Analytics & Reporting

• Track campaign outcomes and compile weekly and monthly reports
• Assess ROI and suggest strategies for optimization
• Manage CRM integration to ensure effective lead tracking

Key Requirements

• 2–5 years of digital marketing experience, preferably in B2B
• Proficient in Google Ads, LinkedIn Ads, and Meta Ads
• Familiar with SEO, SEM, and optimizing the lead funnel
• Experience targeting international markets, with a preference for the GCC region
• Skilled in analytics tools such as Google Analytics, Tag Manager, and CRM platforms
• Excellent content writing and communication abilities

Preferred Qualifications

• Background in marketing IT, AI, or SaaS services
• Understanding of GCC business culture and purchasing behavior
• Certifications in Google Ads, Meta, or HubSpot are advantageous

Key Performance Indicators (KPIs)

• Number of qualified leads generated monthly
• Cost per lead (CPL)
• Return on investment (ROI) of campaigns
• Website traffic originating from the GCC region
• Improvement in conversion rates
• Growth in social media engagement

Skills

Digital Marketing