Digital Marketing Executive (Lead Generation & SEO)

Digital Marketing Executive (Lead Generation & SEO)

Experience- 3+ Year Of Experience

Language : Fluency in Hindi & English must

Location -  Valsad

CTC - Upto 50k CTC monthly

Vacancy - 1

About the company

We are a global SaaS company providing GPS Tracking Software, Fleet Management

Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-

based solutions. We serve partners and system integrators in more than 80 countries.

We are looking for a performance-driven Digital Marketing Executive who can generate

qualified B2B leads through Paid Marketing while also building long-term organic growth

through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine

Optimization).

The ideal candidate should understand modern search behaviour, AI-powered search

platforms, and performance marketing to drive measurable business growth.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound

leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

Qualified Lead Generation

SEO, AEO & GEO

Success will be measured by:

Qualified Marketing Qualified Leads (MQLs)

Cost per Lead (CPL)

Organic Traffic Growth

Keyword Rankings

AI Search Visibility

Conversion Rate

Key Responsibilities

1. Paid Lead Generation (60%)

Google Ads

Manage Search, Display, Performance Max and Remarketing campaigns.

Create high-converting landing page strategies.

Improve Quality Score and campaign performance.

Optimise campaigns to reduce CPL and increase lead quality.

Conduct A/B testing for ads and landing pages.

LinkedIn Ads

Generate B2B decision-maker leads.

Build Account-Based Marketing (ABM) campaigns.

Run Lead Gen Forms and Conversation Ads.

Target industries, job titles and countries strategically.

Meta Ads

Execute awareness, remarketing and lead generation campaigns.

Build custom and lookalike audiences.

Optimise campaign performance based on business goals.

Campaign Optimisation

Budget allocation

Audience segmentation

Conversion tracking

UTM management

ROI analysis

Weekly optimisation reports

2. SEO (40%)

On-Page SEO

Keyword research

Content optimisation

Internal linking

Meta titles & descriptions

Technical improvements

Structured data implementation

Technical SEO

Website audits

Core Web Vitals optimisation

Crawl error resolution

XML Sitemap

Robots.txt

Indexing improvements

Content SEO

Create SEO content briefs.

Optimise existing blogs and landing pages.

Build topic clusters.

Improve keyword rankings.

Support multilingual SEO initiatives.

Off-Page SEO

Quality backlink acquisition

Digital PR

Competitor backlink analysis

Authority building

AEO (Answer Engine Optimization)

Optimise content to appear in AI-powered answer engines and search experiences.

Responsibilities include:

Optimising for featured snippets.

Creating FAQ-focused content.

Schema markup implementation.

Voice search optimization.

Question-based keyword research.

Improving zero-click search visibility.

Enhancing content readability for AI summarisation.

GEO (Generative Engine Optimization)

Optimise content so AI assistants and generative search engines can discover,

understand and reference the company's content.

Responsibilities include:

Creating AI-friendly content structures.

Building comprehensive topical authority.

Producing experience-based and trustworthy content.

Optimising for platforms such as ChatGPT, Google AI Overviews, Perplexity and

Gemini.

Maintaining consistent entity and brand information across the web.

Improving citation potential through high-quality resources.

Monitoring AI search visibility and referral trends.

Analytics & Reporting

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Looker Studio

HubSpot CRM

Campaign reporting

SEO reporting

Lead attribution

Conversion tracking

Monthly performance dashboards

Required Skills

Paid Marketing

Google Ads

LinkedIn Ads

Meta Ads

Remarketing

Conversion Tracking

Landing Page Optimisation

A/B Testing

Performance Marketing

SEO

Keyword Research

Technical SEO

On-Page SEO

Off-Page SEO

Local & International SEO

Link Building

Content Optimisation

AI Search Optimisation

AEO

GEO

AI Search Optimisation

Schema Markup

Structured Data

Entity SEO

Prompt-aware content optimisation

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Google Search Console

SEMrush / Ahrefs

Screaming Frog

Looker Studio

HubSpot CRM

WordPress

Microsoft Excel

Preferred Qualifications

2–5 years of experience in Digital Marketing.

Experience in B2B SaaS or Software companies.

Experience in international marketing campaigns.

Strong analytical and problem-solving skills.

Excellent written and verbal English communication.

Key Performance Indicators (KPIs)

Paid Marketing

Qualified MQLs generated

Cost per Lead (CPL)

Conversion Rate

Return on Ad Spend (ROAS)

Landing Page Conversion Rate

Pipeline contribution

SEO

Organic traffic growth

Keyword ranking improvements

Organic lead generation

Website engagement

Backlink growth

Technical SEO health score

AEO & GEO

Featured snippet acquisition

AI Overview visibility

AI citation frequency

AI referral traffic

FAQ visibility

Voice search performance

What We Offer

Opportunity to work with a global SaaS company.

Exposure to international B2B marketing.

Hands-on experience with AI-driven marketing strategies.

Performance-based career growth.

Learning opportunities in modern SEO, AEO and GEO.

Collaborative and innovation-focused work environment.