Digital marketing executives- Riverfront Technologies

Company : Digital Nest

Job Description - Digital marketing executives- Riverfront Technologies

Summary:
The Digital Marketing Executive plays a crucial role in driving brand visibility, increasing website traffic, and generating qualified leads through strategic digital campaigns. This position requires a proactive and data-driven professional who can manage multi-channel marketing initiatives with a focus on performance optimization and continuous improvement. The ideal candidate will collaborate cross-functionally to deliver impactful campaigns across search, social, and paid advertising platforms while leveraging analytics to inform decision-making and maximize ROI.

Responsibilities:

Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms.
Manage SEO activities including keyword research, on-page and off-page optimization, and technical SEO.
Create, schedule, and manage engaging social media content and campaigns.
Plan and optimize Google Ads and Meta Ads to maximize return on investment.
Monitor campaign performance using Google Analytics (GA4), Search Console, and other analytics tools.
Generate leads through digital initiatives and optimize conversion rates.
Coordinate with content, design, and sales teams to ensure seamless campaign execution.
Prepare weekly and monthly performance reports with data-driven insights and recommendations.
Stay current with emerging digital marketing trends, tools, and industry best practices.

Requirements

Requirements:

Strong knowledge of SEO, SEM, PPC, and social media marketing.
Hands-on experience with Google Ads and Meta Ads Manager.
Proficiency in Google Analytics (GA4) and Google Search Console.
Basic understanding of WordPress and Canva.
Familiarity with content marketing and email marketing principles.
Excellent communication, analytical, and problem-solving skills.
Ability to manage multiple campaigns and meet tight deadlines.
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
1–3 years of experience in digital marketing.
Google Ads, Google Analytics, or Meta certifications are a plus.

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Digital marketing executives- Riverfront Technologies

Job Description - Digital marketing executives- Riverfront Technologies

Requirements

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