Digital Marketing Head

Digital
Marketing Head

Experience: 3 - 5 years

Key Skills: Digital marketing and strategy, SEO, Social Media, Online marketing

Office Location: Nariman Point, Mumbai

Job Description

We are looking
for an individual to drive the membership marketing strategy and implementation
for InOnIt.in and to be a key member of the core team at InOnIt. We are looking
at candidates who identify with the company and are excited to be a part of the
growth story of the company, have an entrepreneurial spirit and wish to work in
a startup environment.

The Job
functions will include the following:

1. Strategy and
   Planning: Develop and implement an annual digital strategy to build membership
   using tools like:
   SEO: Prepare
   SEO strategy that will include on-site navigation, content organization, and
   page detail.
   
   i. Coordinating With Link Builders and Content Writers

ii.     Interacting With Programmers and Designers to
Coordinate System Modifications for SEO Purposes

 iii.     To monitor, track and report on paid search
metrics, including trend analysis

 iv.     Set up of new online campaigns

 v.     Back link strategy and implementation

 vi.     Internal link optimization

 vii.     SEO technical analysis and evaluation

 viii.    
Incorporating
Meta tags, titles, description

 ix.     Researching keywords using Google, Overture, Word
Tracker

Social Media
Marketing: Build member acquisition through social media marketing plan

i.     Develop and implement facebook, twitter, linkedin
and other social media strategy.

ii.     Stay connected with all the latest in social media
with ability to constantly innovate on new ideas and how to leverage different
social media channels.

Online Media:

i.     Develop online marketing plan including how and
where to place banner advertisement

ii.     Find blog partners

iii.     Email partners

iv.     Develop co-marketing opportunities

2. Research

1. Develop and
   maintain the "Health Scorecard" based on on-site, in-domain and
   trending analytics.


2. Conceptualize
   and implement improvements to existing website features.


3. Research and analyze
   competitor links structure.


4. Keywords and
   off-page assets research & analysis

Desired Profile

• Entrepreneurial spirit and interest or experience
  in working with a start up


• Must have the ability to communicate clearly with
  team members at varying levels, conceptually and tactically.


• Very good working knowledge and experience with search
  engine marketing and search engine optimization


• Graduate in any discipline with English medium
  background


• Excellent verbal/written communication skills.

Interested candidates should email their resume
and cover letters to [email protected].