Digital Marketing Manager

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimize user funnels


• Collaborate with agencies and other vendor partners


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Proven working experience in digital marketing


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimising landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)


• Working knowledge of ad serving tools (e.g., DART, Atlas)


• Experience in setting up and optimising Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement