Digital Marketing Manager

Company Overview

Trexinet Inc. is a GTM acceleration company that offers cost-effective marketing and sales strategies to increase revenue for businesses. Our services focus on generating more meetings and deals for clients.

Summary of the Role

We are seeking a talented Digital Marketing Manager who is eager to seize a startup opportunity as a founding member. This role involves creating and building the digital marketing function over time. This position offers a meaningful financial reward through stock options, especially as we aim for an exit in the next 5-7 years. Candidates looking for constant direction from senior management may find this position unsuitable.

Key Responsibilities

• Develop and optimize customer websites, focusing on SEO growth using tools like WordPress and Webflow while managing external consultants for website graphics.
• Manage SEM campaigns for customers including spend management.
• Create email marketing campaigns with varied content to enhance open and click rates.
• Oversee social media campaigns mainly on LinkedIn and Facebook.
• Conduct data creation and cleansing using tools such as Crunchbase, Hunter.io, and Uplead, overseeing a direct report executing these tasks.
• Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Identify trends and insights to optimize spending and performance based on analytics.
• Brainstorm new and creative growth strategies for our marketing efforts.
• Utilize strong analytical abilities to evaluate the end-to-end customer experience across various channels and touchpoints.

Required Qualifications

Must-Have:

• At least 5 years of work experience in digital marketing, with 1-2 years in the US market.
• Demonstrated analytical skills.
• Exceptional written and verbal communication skills, with strong public speaking abilities.
• Detail-oriented and extremely well organized, capable of juggling multiple tasks under pressure.
• Ability to prioritize tasks quickly and solve problems effectively.
• Experience with Google GSuite and Hubspot, along with knowledge of Microsoft Word, Excel, and PowerPoint.
• Familiarity with at least one email marketing automation tool and LinkedIn campaign manager.

Nice-to-Have:

• Knowledge of Adobe products.

Compensation and Benefits

• Food and beverage benefits.
• Health insurance coverage.
• Daily transportation.
• Competitive compensation package, with financial reward through stock options.

Additional Information

• Work Location: Bangalore Urban, Karnataka.
• Work Shift: US hours (5:00/6:00 PM IST - 2:00/3:00 AM IST).