Digital Marketing Manager

Job Title:

Digital Marketing Manager

Business Unit:

Marketing

Job Grade:

Location :

 Mumbai

A. Integrated Digital Campaigns & Demand Generation

• Plan and execute integrated campaigns with a strong digital component across APAC markets


• Drive full-funnel strategy: Awareness → Consideration → Conversion → Retention


• Lead always-on social media campaigns along with campaign bursts


• Drive demand generation through digital channels

B. Content & Creative Development

• Work with creative and social agencies to develop digital videos, influencer content, scripts and static/banner creative


• Contribute to campaign ideation and storytelling


• Ensure content effectiveness across platforms and markets


• Experience in performance/e-commerce-led creative is an advantage

C. Influencer Marketing

• Collaborate with regional influencer marketing agencies for campaign execution


• Provide inputs on influencer strategy and content direction


• Track effectiveness of influencer-led campaigns

D. Brand Discoverability (Search & Content)

• Drive SEO/GEO and search visibility across platforms


• Leverage content marketing to improve organic reach


• Monitor search trends, keywords and content performance

E. Analytics, Insights & ROI

• Track campaign and sales performance metrics


• Conduct ROI analysis and derive actionable insights


• Build dashboards and support data-driven decision making

F. AI-Led Marketing & Innovation

• Leverage AI tools for campaign planning, content creation and optimization


• Explore innovative AI-led approaches to improve campaign effectiveness and efficiency


• Leverage Generative AI tools for scalable content creation (copy, creatives, video)


• Continuously evaluate emerging AI capabilities and translate into business pilots

H. Cross-functional Collaboration

• Work with brand, regional and agency teams


• Manage creative, media and influencer agencies

Travel Estimate

Job Requirements

Educational Qualification

MBA/PGDM in Marketing or related field

Experience

Tenure:  7–10 years in digital marketing (agency + brand preferred)

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).