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Digital Marketing Manager

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Number of Applicants

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Job Description - Digital Marketing Manager




Build, plan and implement the overall digital marketing strategy
Manage the strategy
Manage and train the rest of the team
Stay up to date with the latest technology and best practices
Manage and oversee various digital marketing channels
Measure ROI and KPIs


Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Build an inbound marketing plan
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team 
Research competitors and provide suggestions for improvement
Keep abreast with industry and market trends and best practices











Requirements

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    Experience in optimizing landing pages and user funnels
    Experience with A/B and multivariate experiments
    Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
    Working knowledge of ad serving tools (e.g., DART, Atlas)
    Experience in setting up and optimizing Google Adwords campaigns
    Working knowledge of HTML, CSS, and JavaScript development and constraints
    Strong analytical skills and data-driven thinking
    Up-to-date with the latest trends and best practices in online marketing and measurement
  • BS/MS degree in marketing or a related field.
  • Proven working experience in digital marketing






  • Benefits



    PF cover.
    Mobile reimbursement.
    Travel reimbursement.
    Target based incentives.
    Leaves and other company benefits.








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