Digital Marketing Manager

About Eloit Innovations:

Eloit Innovations is a global leader in education
technology, dedicated to empowering educational institutions with
state -of -the -art, AI -powered tools. Our flagship product, Edisapp School ERP,
revolutionizes the management of K12 schools, ensuring efficient operations and
enhanced learning experiences. Join us in our mission to transform education
and make a significant global impact

Role Overview:

Eloit Innovations is seeking a talented and experienced
Digital Marketing Specialist to join our growing team. As a Digital Marketing
Specialist, you will play a pivotal role in driving our digital marketing
efforts, with a strong focus on Google Ads, paid advertising, and HubSpot
expertise. You will collaborate closely with our marketing and sales teams to
create and execute digital marketing strategies that maximize our online
presence and drive lead generation.

Key Responsibilities:

• HubSpot Expertise: Leverage HubSpot's marketing
  automation platform to create and manage email marketing campaigns, lead
  nurturing workflows, and other digital marketing initiatives. Ensure seamless
  integration between HubSpot and other marketing tools.
  
• Google Ads Management: Create, optimize, and
  manage Google Ads campaigns to increase brand visibility, drive traffic, and
  generate high -quality leads. Monitor and analyze campaign performance, making
  data -driven adjustments to achieve optimal results
  
• Paid Advertising: Develop and execute paid
  advertising campaigns across various platforms, including social media and
  display advertising. Implement A/B testing and other strategies to improve
  campaign effectiveness and ROI.
  
• SEO and SEM: Collaborate with content creators
  to optimize website content for search engines (SEO). Manage search engine
  marketing (SEM) campaigns to enhance online visibility and drive targeted
  traffic.
  
• Analytics and Reporting: Regularly analyze and
  report on the performance of digital marketing campaigns using tools like
  Google Analytics and HubSpot. Provide insights and recommendations for
  continuous improvement.
  
• Lead Generation: Work closely with the sales
  team to generate high -quality leads through digital marketing efforts.
  Implement lead generation strategies and track lead conversion rates.
  
• Content Strategy: Contribute to the development
  of content strategies that align with digital marketing initiatives, ensuring
  consistent messaging and brand positioning.
  
• Budget
  Management: Manage the digital marketing budget effectively,
  allocating resources to campaigns that deliver the best results.
  

Requirements

• Bachelor's degree in marketing, business, or a
  related field.
  
• Minimum of 5 years of experience in digital
  marketing, with a strong focus on Google Ads, paid advertising, and HubSpot.
  
• Proficiency in using Google Ads, Google
  Analytics, HubSpot, and other digital marketing tools.
  
• Solid understanding of SEO and SEM best
  practices.
  
• A track record of successful digital marketing
  campaigns with measurable results.
  
• Excellent analytical and data -driven
  decision -making skills.
  
• Strong written and verbal communication skills.
  
• Ability to work independently and
  collaboratively in a fast -paced environment.
  
• Relevant certifications in digital marketing
  (e.g., Google Ads, HubSpot) will be a plus.
  

Benefits

• A collaborative and innovative work environment.
  
• Opportunities for professional growth and
  development.
  
• Competitive salary and benefits package.
  
• The chance to make a significant impact on
  global education.
  
• Health Insurance