Digital Marketing Manager

POSITION: Digital
Marketing Manager

Establish
the end -to -end digital marketing capabilities and strategy that align with the needs
and goals of the businesses

The
successful candidate will be responsible for conceptualizing the digital
marketing strategy for organic growth, working cross -functionally with different
teams to strategize and implement SEO and ASO optimization techniques and
analyzing its performance and optimizing further

SEO

We are
searching for an SEO developer to handle search engine optimization for our
websites and online business profile. In this role, you will perform regular
checks, solve any SEO -related issues relating to coding and site performance,
and ensure web pages and website structures are in line with SEO best
practices.

To ensure success
as an SEO developer, you should be a proficient front -end developer with
expertise in several coding languages and the latest SEO development tools. A
top -notch SEO developer will demonstrate a deep understanding of all kinds of
SEO approaches and be able to offer assistance with SEO development,
deployment, and maintenance.

Requirements

SEO Developer Responsibilities:

• Ensuring
  that website design, layout, and coding are optimized for search.
  
• Working
  with the web designer to ensure consistent standards of SEO.
  
• Performing
  regular tests on website SEO rankings.
  
• Troubleshooting
  technical SEO issues for the website.
  
• Researching
  the latest SEO guidelines and implementing them.
  
• Assisting
  with integrations to enhance or maintain SEO competitiveness.
  
• Planning
  website SEO contingencies for problems that may arise.
  
• Updating
  marketing managers and team members on SEO standards and changes.
  

Roles & Responsibilities

1:
Knowledge of digital marketing ranging from website management, SEO/SEM, PPC
email and databases, organic and paid social media and marketing automation, ensuring
that website design, layout, and coding is optimized for search. Ensure the
best practices of on page off -page optimization and technical SEO is
implemented on the website.

2: Expertise in WordPress Plugin Development, Expertise in WP Plugin
Integration (WooCommerce, WPML, Membership plugins etc)

3: Assist in creating content for our website, including blog posts and
landing pages, Link building in external and internal article to improve the
SEO ranking of the sit

4: Managing Google My business for all our centers. • Managing ORM,
Local Optimization for all the location.

5: Well -versed in Paid Social - LinkedIn Ads, Instagram Ads, Facebook
Ads, and Email Marketing • Ensure campaign email management platforms such as Zoho
campaign Very good in content marketing strategy (paid and organic), marketing automation,
and orchestration

6: Proficiency in using design software and tools such as Adobe Creative
Suite (Photoshop, Illustrator, InDesign). • Knowledge of typography, colour
theory, layout design, and other design principles.

7: Create visually appealing and engaging designs for various marketing
materials such as brochures, flyers, banners, social media graphics, and
advertisements. • Develop design concepts, graphics, and layouts based on
creative briefs and brand guidelines. •

8: Experience in WordPress is mandatory, other Open Sources/frameworks
experience would be considered as an added advantage, optimizing page speed of
WordPress sites, Experience with Magneto, and Shopify (preferred), Working with
WordPress REST API Integration

9: Advanced knowledge of SEO & ASO. - Strong understanding of Google
Play Console, App Store Connect, Google Search Console, Google Analytics -
Expert in SEO tools (Semrush, Ah -refs) and ASO tools (SensorTower, Apptweak). -
High -level proficiency in MS Excel, Power point and Word.

10. Use industry -standard software and tools to create and edit designs,
such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Prepare and
optimize designs for print and digital platforms, considering factors like
color, resolution, and file size.

Requirement.

• A
  bachelor's degree in computer science, programming, or web development.
  
• A
  minimum of 2 years' front -end development and web design experience.
  
• Certification
  in SEO or Google Analytics will be beneficial.
  
• Experience
  with back -end programming languages is beneficial.
  
• Solid
  understanding of general SEO principles and the web -design process.
  
• Knowledge
  of CMS software, markdown, graphic design, website architecture, and
  integrations.
  
• Good
  communication and presentation skills. Must have strong knowledge of PHP,
  MySQL, AJAX, HTML5, JavaScript, jQuery, CSS &other web development
  technologies
  

Benefits

Perks and Benefits

* Six -month appraisal system

* BYOD (Bring Your Own Device)

* Mediclaim benefits

Job Type: Full -time

Salary: Rs. 25,000 / - per Month For the first six months

Based on the performance salary will be 30000 + ,Salary increments after 6 months