Digital Marketing Manager

• Build, plan and implement the overall digital marketing strategy
  


• Manage the strategy and development of e-marketing content and exploration of sales channels
  


• Develop strategies that drive customers to the product website
  


• Improve the design, UX, traffic, and content of the website
  


• Create paid campaigns on social media platforms
  


• Manage the content that the business posts to social media
  


• Maintain consistent brand messaging throughout all platforms
  


• Use advanced metrics to measure the success of a marketing campaign
  


• Keep up to date on the latest social media trends
  


• Stay up to date with the latest technology and best practices
  


• Measure ROI and KPIs
  


• Suggest activities for improving the quality of online content
  


• Track and measure SEO and Google Analytics metrics and provide reports
  


• Build an inbound marketing plan
  


• Research and forecast future sales and performance trends
  


• Create email blast campaigns to target key customers
  


• Research competitors and provide suggestions for improvement
  


• Keep abreast with industry and market trends and best practices
  

Requirements

• Bachelor's degree in marketing or business
  


• Great problem solving skills
  


• Proficient in photo and video editing software such as Adobe
  


• Deep knowledge of web design principles
  


• Proficient in MS Office Suite, including Outlook, Excel and Word.
  


• Ability to identify long term trends in data
  


• Great communication skills
  


• Experience working with a content management system
  


• Strong project management skills​
  

Benefits