Digital Marketing Manager

Company : Buckman International

Job Type : Full Time

Chennai, India

Number of Applicants

000+

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Job Description - Digital Marketing Manager

Descrição

Digital Marketing Manager

Location: Chennai, India

Required Language: English

Employment Type: Full Time

Seniority Level: Mid-Level
Travel: 10 %

Role Overview

The Digital Marketing Manager is responsible for leading the organization’s end-to-end digital presence, including website ownership, social media strategy, integrated digital campaigns, and marketing technology enablement at a global level. This role requires a forward-thinking, technology-driven marketer who leverages modern marketing platforms, AI-enabled tools, automation, analytics, and performance marketing frameworks to deliver measurable business outcomes. This is not a traditional SEO-centric role; the emphasis is on digital experience, engagement, campaign performance, and technology-enabled growth.

Key Responsibilities:

• Own and continuously enhance the corporate website strategy, performance, user experience, and content architecture
• Manage landing pages and digital journeys to improve engagement and conversion outcomes
• Develop and execute a comprehensive global social media strategy to strengthen brand presence and engagement
• Drive content calendars aligned with business and commercial priorities
• Leverage data, analytics, AI, and automation tools to optimize digital content and campaign performance
• Conduct ongoing market, industry, and competitive research to inform digital strategy and positioning
• Identify and implement modern marketing technologies, including CRM and marketing automation integrations
• Build dashboards and reporting frameworks to track digital performance, ROI, and KPIs
• Translate data insights into actionable recommendations for continuous improvement
• Plan and manage digital webinars and virtual events, ensuring effective lead capture and handover to sales
• Develop and publish thought leadership content such as white papers, insights, and industry perspectives

Key Stakeholders:

Commercial Leadership Teams
Global R&D Leaders
Marketing Communications
IT Leadership Legal and Corporate Functions

Scope:

Global ownership of website management and digital experience
Global ownership of social media management and digital brand presence
Individual contributor role with no direct or indirect people management responsibility
Independent decision-making on digital experience, social media strategy, campaigns, and marketing technology
Contributory input into budget, investment, brand positioning, technology governance, and performance KPIs

Qualifications & Experience:

Bachelor’s degree in marketing, Business, Communications, or a related field
5–10 years of progressive experience in digital marketing roles
Proven experience managing corporate websites and full-funnel digital campaigns
Strong project management skills with the ability to collaborate across global stakeholders
Fluent in English

Technical & Functional Expertise:

Hands-on experience with marketing automation platforms and CRM systems
Working knowledge of AI-enabled marketing tools for personalization, segmentation, and automation
Strong capability in analytics, reporting platforms, and performance dashboards
Deep understanding of digital performance metrics, attribution models, and campaign ROI measurement
Familiarity with modern web technologies and digital experience optimization

Why this role matters?

This role is critical to driving the organization’s digital maturity, market visibility, and commercial impact. By owning digital experience, technology-enabled marketing, and performance analytics, the Digital Marketing Manager directly influences brand credibility, customer engagement, lead generation, and data-driven decision-making. The role ensures the organization remains competitive, innovative, and future-ready in an increasingly digital-first marketplace

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About the Company

Buckman International

Our unique combination of chemistry, digital and expertise is focused on helping customers achieve better, smarter outcomes.

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