Digital Marketing Manager

Job
Description & responsibilities:

·         Plan and implement various types
of campaigns, but specific focus to be on performance marketing.

·         Research and implement emerging
opportunities and technologies to achieve brand and marketing goals.

·         Identify target audience and
ascertain how best to communicate to that audience.

·         Analyse, research and recommend
target audience’s characteristics, behaviour, interests and media habits

·         Monitor performance and evaluate
the effectiveness of campaigns through analysis of web analytics including
consumer data and insights, and use this data to tweak current campaigns and
formulate future ones.

·         Execute all digital marketing
plans as per approved plans in a timely, efficient and effective manner, with
special focus on Google Adwords, Linkedin, ABM, email campaigns,
Search Engine Optimization, Content Marketing and Social Media promotions.

·         Provide status reports, campaign
analysis and insights, and ROI reports linked to business objectives.

·         Responsible for execution of
online newsletters, promotional emails and other marketing communication
through various channels.

·         Day-to-day monitoring and
management of digital media plans including changes, budgeting, execution,
optimization and reporting.

·         Keeping up-to-date on industry
trends, new media buying opportunities and recommendations on new ways to reach
target audience

·         Supervise the digital marketing
team.

·         Perform other duties and projects
as assigned

Requirements

Prerequisites: (only the applicants meeting the
top 6 criteria will be considered).

·         Should have extensive knowledge
and working experience (atleast 5 years) in running campaigns
on Google & LinkedIn. (FB experience is preferred, but not required).

·         Must have experience in running conversion-based
B2B campaigns (preferably for HEALTHCARE/Media).

·         Inbound Lead routing and
automation

·         Thorough knowledge about ABM is
mandatory

·         Should have experience in inbound
traffic and cultivation of leads and sales.

·         Should have extensive SEO and optimizing
US based B2b domains/websites.

·         Should have atleast 3 years of proven
SEM and SMO experience.

·         Google Ads & Hubspot’s Inbound
Marketing certified

·         Should have excellent Google Analytics
& other platform skills

·         Proven track record of managing
Content areas like Blogging, Content Marketing, Email Newsletters and Social
media calendar.

·         Experience in increasing quality
score

·         Good reporting skills

·         Good time management skills

·         Excellent Communication skills

Should have
experienced in the following platforms:

1.       Google Analytics, Heat map analysis and Hotjar

2.       Google Ads

3.       LinkedIn Campaign Manager

4.       HubSpot or any equalling CRM

5.       WordPress

6.       Aweber, Outreach.io, Mail chimp or Zoho CRM –For email marketing

7.       Rollworks/Terminus/DemandBase or any equalant ABM tool(s)

8.       Any retargeting tools/platforms

9.       SEMRush, Ahref & Webmastertools, Yext kind of local citation sites

Benefits