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Digital Marketing Manager

Job Description - Digital Marketing Manager





  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.




  • Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.




  • Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and technical SEO.




  • Oversee social media platforms and develop strategies to improve engagement and brand visibility.




  • Plan and manage content marketing, email marketing, and lead generation campaigns.




  • Monitor campaign performance, website traffic, conversion rates, and marketing KPIs.




  • Analyze campaign data and prepare performance reports with actionable insights.




  • Manage digital marketing budgets and optimize return on investment (ROI).




  • Conduct competitor analysis, market research, and audience segmentation.




  • Coordinate with content writers, graphic designers, and marketing teams to execute campaigns.




  • Improve website performance, landing pages, and conversion rates.




  • Stay updated with the latest digital marketing trends, tools, and platform algorithms.












Requirements




  • Strong knowledge of SEO, SEM, PPC, and social media marketing.




  • Hands-on experience with Google Ads and Meta Ads Manager.




  • Knowledge of Google Analytics 4 (GA4) and Google Search Console.




  • Understanding of keyword research, content marketing, and lead generation.




  • Experience with campaign planning, budget management, and performance optimization.




  • Strong analytical skills and data-driven decision-making abilities.




  • Knowledge of email marketing and marketing automation tools.




  • Excellent communication, leadership, and team management skills.











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