Digital Marketing Manager - B2B Events

Role Overview

We are seeking a results\-driven Digital Marketing Manager with proven experience in  promoting large\-scale B2B events such as conferences, summits, and exhibitions. The  role requires someone who can develop and execute integrated digital strategies to  drive delegate registrations, enhance sponsor visibility, and strengthen brand presence  across multiple channels. The ideal candidate will have a strong grasp of digital  marketing tools, data analytics, and content strategy tailored to the events industry.

Key Responsibilities 

● Digital Strategy & Campaign Management 

■ Develop and execute digital marketing strategies to achieve event  attendance, lead generation, and sponsorship visibility goals. 

■ Manage multi\-channel campaigns (email, paid media, SEO/SEM, social  media, display, retargeting, influencer/partner outreach). 

■ Optimize marketing funnels for delegate acquisition and sponsor  engagement. 

● Content & Communications 

■ Work closely with content and production teams to design messaging  tailored for conferences and summits. 

■ Oversee event websites, landing pages, blogs, newsletters, and event apps  to ensure brand consistency. 

■ Develop creative campaigns around event themes, speakers, and  sponsors.

● Data, Analytics & Optimization 

■ Track, analyse, and report on campaign performance against KPIs such as registrations, engagement, and cost\-per\-lead. 

■ Use CRM and marketing automation platforms to segment audiences and personalise outreach. 

■ Continuously refine campaigns based on data insights and audience behaviour. 

● Stakeholder & Partner Engagement 

■ Collaborate with sponsors and exhibitors to maximize their digital  presence and ROI. 

■ Manage digital collaborations with media partners, associations, and  industry influencers. 

■ Ensure digital deliverables align with sponsorship agreements. 

● Team & Vendor Management 

■ Lead external agencies, freelancers, and digital vendors for creative,  media buying, and analytics. 

■ Guide junior marketing staff in campaign execution and reporting.

Requirements

Required Experience 

● Minimum 5+ years in B2B Digital marketing. 

● Proven track record of delivering measurable results in lead conversions and target audience visibility. 

● Experience in managing marketing budgets, media buying, and ROI tracking. 

● Hands\-on expertise with marketing automation, CRM systems, Google Analytics,  and campaign management platforms.

Skills & Competencies 

● Strong knowledge of digital channels (SEO, PPC, email, paid social,  programmatic). 

● Excellent copywriting and content positioning skills tailored for B2B audiences. 

● Analytical mindset with ability to interpret campaign data and present actionable  insights. 

● Strong project management and multitasking skills in a deadline\-driven  environment. 

● Ability to collaborate cross\-functionally with content, sales, production, and  design teams. 

● Up\-to\-date understanding of digital trends in the events and B2B marketing  space. 

Preferred Background 

● Prior experience marketing international summits, exhibitions, or large B2B  conferences. 

● Exposure to industries like Technology, BFSI, Manufacturing, or Luxury Lifestyle  events. 

● Familiarity with account\-based marketing (ABM) and LinkedIn campaigns for  B2B lead generation. 

● Bachelor’s or Master’s degree in Marketing, Communications, or a related field. 

● Certifications in Google Ads, HubSpot, or equivalent platforms are an advantage.

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