Digital Marketing Manager - Health care or skin clinic

This role is for one of the Weekday's clients

Salary range: Rs 450000 - Rs 750000 (ie INR 4.5 - 7.5 LPA)

Min Experience: 3+ years

Location: Delhi, Noida
JobType: full-time

We are looking for a results-driven Digital Marketing Manager with 3–8 years of experience in the healthcare industry, preferably with skin clinics, dermatology centers, cosmetic clinics, or aesthetic healthcare brands. The ideal candidate should have hands-on expertise in planning, executing, and optimizing digital marketing campaigns that generate qualified leads, improve patient engagement, and strengthen brand visibility.

This role requires a strong understanding of performance marketing, especially Google Ads and Meta Ads (Facebook & Instagram), along with the ability to manage end-to-end digital campaigns. The candidate should be analytical, creative, and capable of driving measurable growth through data-driven marketing strategies.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, and Instagram to generate quality patient leads.
• Develop and implement comprehensive digital marketing strategies aligned with business and revenue objectives.
• Manage paid advertising campaigns, including Search, Display, Performance Max, YouTube, and Remarketing campaigns on Google Ads.
• Create and optimize Meta Ads campaigns focused on lead generation, brand awareness, engagement, and patient acquisition.
• Monitor campaign performance, analyze KPIs, and continuously improve ROI through A/B testing, audience segmentation, and bid optimization.
• Collaborate with doctors, clinic managers, designers, and content teams to develop compelling marketing creatives and promotional campaigns.
• Manage digital marketing budgets effectively while ensuring maximum return on advertising spend (ROAS).
• Track website traffic, user behavior, and conversion metrics using Google Analytics, Google Tag Manager, and other analytics platforms.
• Optimize landing pages and lead funnels to improve conversion rates.
• Coordinate SEO initiatives to improve organic visibility and search rankings.
• Plan social media campaigns, promotional offers, seasonal campaigns, and patient awareness initiatives.
• Monitor competitor activities and identify emerging digital marketing trends within the healthcare and aesthetics industry.
• Prepare detailed performance reports with actionable insights for management.

Required Skills

• Strong expertise in Google Ads, including Search, Display, Performance Max, YouTube Ads, and Remarketing.
• Hands-on experience managing Meta Ads (Facebook & Instagram Ads) with successful lead generation campaigns.
• Proven experience in Digital Marketing within healthcare, dermatology, skin clinics, cosmetic clinics, or aesthetic healthcare.
• Strong understanding of conversion tracking, pixel implementation, Google Tag Manager, and Google Analytics.
• Experience in campaign optimization, audience targeting, keyword research, and budget management.
• Knowledge of landing page optimization and lead generation strategies.
• Familiarity with SEO fundamentals, content marketing, and social media marketing.
• Excellent analytical skills with the ability to interpret campaign data and improve performance.
• Strong communication, collaboration, and project management abilities.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Must-Have Skills

• Google Ads
• Meta Ads
• Digital Marketing

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Google Ads and Meta Blueprint certifications are highly preferred.
• Experience working with CRM systems and marketing automation tools will be an advantage.
• Understanding of healthcare advertising guidelines and patient acquisition strategies is desirable.