Digital Marketing Manager Performance Marketing & Lead Generation

Company : N Human Resources

Job Description - Digital Marketing Manager Performance Marketing & Lead Generation

Digital Marketing Manager – Performance Marketing & Lead Generation

Job Location: Thane, West Mumbai
Mon -Sat | Growing Start -up firm

Role Overview

We are looking for a results -driven Digital Marketing Manager to lead paid advertising and B2B lead generation initiatives. The role focuses on driving high -quality MQLs, optimizing CPL/CPA, and maximizing ROAS through data -driven campaigns.

Key Responsibilities

Plan and execute paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, Display, and YouTube.
Manage advertising budgets and optimize performance to achieve lead generation targets.
Coordinate with creative and media agencies to ensure timely delivery of campaign assets.
Drive lead funnel optimization through landing page, form, and conversion rate improvements.
Ensure seamless integration between marketing platforms and CRM systems.
Track and analyze KPIs such as CPL, CPA, CTR, ROAS, and conversion rates.
Generate actionable insights, forecasts, and performance reports to improve campaign effectiveness.

Requirements

3–5 years of experience in Performance Marketing with a strong focus on B2B lead generation.
Hands -on expertise in Google Ads and LinkedIn Ads.
Experience managing external agencies and marketing vendors.
Strong knowledge of GA4, Google Tag Manager, and marketing analytics.
Experience in B2B, SaaS, subscription -based, or high -value sales -cycle businesses is preferred.
Strong analytical, communication, and project management skills.

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