Digital Marketing - Shared Service Lead

Role Overview

The Digital Marketing - Shared Service Lead for AMS division will be pivotal in driving the transition from individual business marketing to a shared division marketing model, ensuring alignment across the division. The leader will manage division-wide resources, oversee project execution, and foster collaboration between local and global teams. Strong communication and change-management skills are essential to guide stakeholders through this transformation.  This role will also bring innovative fresh ideas and solutions to enhance marketing performance and elevate customer engagement.

Key Responsibilities

• Strategic Leadership




• Develop and execute marketing strategies that support the division’s shared service model.


• Provide insights and recommendations to business units to enhance marketing effectiveness.




• Resource Management




• Oversee division-wide marketing resources to ensure timely completion of projects.


• Prioritize projects based on business strategy and optimize resource allocation across teams and projects for maximum impact.


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• Collaboration & Stakeholder Engagement




• Build strong relationships with internal teams and business leaders to align marketing priorities.


• Act as a liaison between India-based teams and global stakeholders.


• Foster a global and team culture of collaboration, learning and sharing.




• Change Management & Communication




• Lead communication efforts to support the transition to a shared marketing structure.


• Create and drive adoption of new processes and tools across the division.




• Customer-Centric Approach




• Ensure marketing strategies and campaigns are aligned with customer needs and market trends.




• Data-Drive Decision Making




• Leverage data analytics and insights to drive marketing decisions and optimize performance




• Problem Solving & Innovation




• Address challenges proactively and develop creative solutions to complex issues.


• Introduce innovative ideas and strategies to enhance marketing performance.


• Champion innovation by introducing new tools, technologies, and creative approaches.


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Qualifications & Preferred Background

• Education & Experience




• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).


• 7+ years of progressive marketing experience, with at least 3 years in a leadership role.




• Core Competencies




• Collaboration and team leadership across geographies.


• Strategic thinking and ability to influence senior stakeholders.


• Customer-centric mindset with strong problem-solving skills.


• Ability to manage ambiguity and drive clarity in complex environments.


• Exceptional communication and change management capabilities.


• Data-driven mindset with strong analytical skills.


• Ability to foster innovation and lead digital transformation initiatives.


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• Preferred Background




• Experience in managing marketing operations for large divisions or multi-business units.


• Familiarity with shared service models and global marketing frameworks.


• Proven track record of leading cross-cultural teams and delivering results in dynamic environments.

Success Metrics

• Timely delivery of marketing projects across the division.


• Increased alignment and collaboration between business units and shared marketing team.


• Successful adoption of shared service marketing processes and tools.


• Positive stakeholder feedback on communication and change management efforts.


• Measurable improvement in marketing efficiency and customer engagement.


• Team stability (standard turnover) and engagement.


• Improved marketing ROI through data-driven strategies.


• Successful implementation of innovative campaigns, tools and processes.

What Good Looks Like

• A trusted advisor to business leaders, offering strategic insights and actionable recommendations.


• A proactive leader who anticipates challenges and navigates ambiguity with confidence.


• A strong communicator who inspires teams and drives change effectively.


• A collaborative partner who fosters a culture of shared success across geographies.


• An innovator who continuously seeks opportunities to enhance marketing impact and customer value.