Digital Marketing Specialist

Responsibilities:

• Manage AdWords and other paid channels.

• Set targets and build strategies to help achieve them.

• Create and test ad copy for operational efficiency.

• Create and optimize landing pages to increase signups.

• Develop and implement campaigns to better lead quality and beat the competition.

• Perform data analysis around web traffic and other key metrics.

• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels.

• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.

Skills Required:

• Communicate with team members on campaign developments, timelines, and results.

• Relevant Bachelor’s degree preferred.

• Proven experience building campaign strategies from scratch.

• Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus.

• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics.

• Experience working with data.