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Digital Marketing Specialist

Job Description - Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to manage and execute end-to-end digital marketing activities. The ideal candidate will have hands-on experience in SEO, email marketing, digital campaigns, and backlinking. Prior exposure to UAE/GCC markets while working from India will be a strong advantage.

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across SEO, email marketing, and other digital channels
  • Manage and improve SEO strategies, including on-page, off-page, and technical SEO
  • Lead and supervise a team of backlinking executives, ensuring high-quality and compliant link-building practices
  • Design and execute email marketing campaigns to drive lead generation and brand awareness
  • Monitor and analyze campaign performance using tools such as Google Analytics, Google Search Console, Ahrefs, or SEMrush
  • Identify and capitalize on growth opportunities in UAE and GCC markets
  • Collaborate with internal teams to ensure marketing initiatives align with overall business objectives
  • Track KPIs, prepare performance reports, and continuously optimize marketing outcomes

Skills & Qualifications

  • 2–3 years of relevant experience in Digital Marketing
  • Experience in FinTech, HealthTech, recruitment platforms, or digital marketing agencies is preferred
  • Strong understanding of SEO, backlinking strategies, and content optimization
  • Hands-on experience with email marketing tools and automation platforms
  • Proven ability to lead or mentor a small team
  • Familiarity with the UAE/GCC digital marketing landscape is an added advantage
  • Excellent analytical, communication, and execution skills

Preferred Candidate Profile

  • Candidates based in India and willing to relocate to Bangalore
  • Experience managing international markets (UAE/GCC) from India
  • Self-motivated, detail-oriented, and comfortable working in a fast-paced environment

Compensation & Benefits

  • Salary: Open to discussion (based on experience and skill set)

  • Attractive performance-based incentives

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