Digital Marketing Specialist

Role: Digital Marketing Specialist Patna, Bihar
Experience: 2-5 years
Salary: 4-6 LPA

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About the role -

We are seeking a high-energy Digital Marketing Specialist to lead end-to-end strategic communications, AI-enabled content creation, and high-impact social media campaigns. This role is designed for a storyteller and strategist who can bridge the gap between grassroots impact and digital visibility. You will be responsible for strengthening our brand presence, managing donor outreach, and executing data-driven digital strategies to scale our social impact.

Key Responsibilities- 

1. Social Media Management & Campaign Strategy

• Platform Management: Oversee all social media channels, including LinkedIn, Instagram, YouTube, and X (Twitter).

• Campaign Execution: Design and run end-to-end social media campaigns aimed at increasing engagement, follower growth, and brand trust.

• Content Creation: Produce high-quality short-form videos/reels, impact stories, and data-driven narratives.

• Community Building: Actively engage with our digital community, including students, donors, and institutional partners.                          

• Brand Voice: Define and maintain a consistent brand voice across all platforms, ensuring professional and compelling messaging.

• Thought Leadership: Position the organization as a leader in the education and employability sector through articles and leadership narratives.

• Impact Reporting: Translate field data into visual dashboards, success stories, and annual impact reports for donors.

• Ecosystem Building: Identify and co-create joint campaigns with EdTech platforms, skill development organizations, and career counseling partners.

• Fundraising Support: Create compelling pitch decks, proposal content, and landing pages to support scaling efforts.

• SEO & Web Management: Oversee website updates, blog publishing, and SEO optimization to drive organic traffic.

Required Skills & Experience-

• Experience: 2–4 years in digital marketing or social media management (NGO/Social Sector experience preferred).

• AI Proficiency: Hands-on experience with Prompt Engineering (ChatGPT) and AI content tools (Synthesia, Canva AI, etc.).

• Technical Stack:
  • Social Media tools such as Hootsuite or Buffer.
  • Design and Video tools including Canva, Adobe Creative Suite, or other video editing software.
  • CRM and Email Marketing tools like HubSpot or Mailchimp.

• Core Skills: Exceptional storytelling, content writing, and basic knowledge of SEO and Google Analytics.

• Mindset: Entrepreneurial spirit with the ability to take full ownership of projects in a fast-paced environment.

• Significant growth in social media reach and engagement metrics.
• Delivery of high-quality donor reports and storytelling assets.
• Successful execution of partnership-led digital campaigns.
• Improved website visibility and brand recognition in the media.

Hiring Process: Please be advised that the selection process for this position will consist of two rounds of interviews.

Applications will be reviewed on rolling basis. This job is first posted on April 27, 2026 on Ground Zero

For any questions, ping us on WhatsApp chat: +91-8058331557