Digital Marketing Specialist

Company : Arting Digital

Job Description - Digital Marketing Specialist

Position - Digital Marketing Specialist
Exp - 3 -4 yrs
Location - Bengaluru
Notice Period - Immediate - 15 Days
Skills - B2B SaaS marketing, Enterprise technology sales cycles, Marketing to US/North American audiences, content writing skills, AI tools , SaaS/software solution, Generate leads through LinkedIn, email marketing, webinars, SEO, paid

campaigns, and content marketing

About the Role:

We are looking for a Digital Marketing Specialist with proven experience in B2B SaaS/IT services marketing for US/North American markets.

This role requires someone who understands modern SaaS growth strategies including demand generation, lead nurturing, webinar marketing, solution discovery, product -led growth, and AIdriven marketing automation.

Key Responsibilities:

Generate qualified leads through LinkedIn, email marketing, webinars, SEO, paid
campaigns, and content marketing
Execute B2B demand generation campaigns targeting US/North American markets
plan and execute webinar campaigns and virtual events
Create marketing content including landing pages, case studies, blogs, email campaigns, and sales collaterals.
Build and manage lead nurturing workflows and marketing automation campaigns.
Support SaaS product marketing, solution positioning, and go -to -market initiatives
Exposure to product -led growth (PLG) and account -based marketing (ABM)
Work closely with sales teams to improve pipeline generation and lead conversion.
Leverage AI tools and automation platforms to scale marketing operations
Track campaign performance, analytics, and ROI metrics

Mandatory Requirements:
3–4 years of digital marketing experience in a Software, SaaS, or IT Services company.
Strong understanding of B2B SaaS marketing and enterprise technology sales cycles.
Experience marketing to US/North American audiences.
Good understanding of SaaS/software solution discovery and customer journeys.
Experience using AI tools for marketing automation.
Excellent communication and content writing skills.

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