Digital Marketing Specialist

• Develop and implement comprehensive digital marketing strategies across multiple digital channels
  


• Manage and optimize campaigns through websites, social media, email marketing, and paid advertising
  


• Monitor and analyze campaign performance and provide performance reports
  


• Optimize website and social media content for engagement and SEO performance
  


• Track website traffic and user behavior using web analytics tools
  


• Conduct keyword research and competitor analysis
  


• Identify trends and insights to optimize marketing spend and campaign effectiveness.
  


• Drive social media engagement and brand awareness initiatives
  


• Create and manage content marketing strategies
  


• Handle online customer acquisition and retention programs including SEO, social marketing, and email campaigns
  


• Recommend improvements based on performance metrics and analytics
  

Requirements

• 5+ years of experience in Digital Marketing
  


• Strong knowledge of SEO, social media marketing, and email marketing
  


• Experience with web analytics tools such as Google Analytics and Search Console
  


• Good understanding of performance marketing and campaign optimization
  


• Experience managing content marketing and brand awareness campaigns
  


• Strong analytical and reporting skills
  


• Excellent communication and creative thinking abilities
  


• Familiarity with Facebook, Instagram, LinkedIn, and other digital platforms