Digital marketing specialist

Company : Talentfleet Solutions

Job Type : Full Time

Bengaluru, India

Job Description - Digital marketing specialist

Plan, launch, and manage performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search,

Display, YouTube, Performance Max).

• Own campaign budgets end-to-end: allocation, pacing, bid strategies, and ROAS/CAC targets.

• Run structured A/B tests on creatives, audiences, landing pages, and bidding to continuously improve performance.

• Develop and execute our SEO roadmap: keyword research, on-page optimization, technical SEO audits, and content briefs.

• Build and maintain link-building and content distribution efforts to grow organic traffic.

• Report weekly on spend, funnel metrics, and organic growth; translate data into clear recommendations.

• Collaborate with design/content on ad creatives and landing pages.

Requirements

2–4 years of hands-on experience running Meta and Google Ads campaigns with meaningful monthly budgets.

• Demonstrable results: you can walk us through campaigns you’ve run, what you tested, and what moved ROAS/CAC.

• Working knowledge of SEO fundamentals — keyword research, on-page and technical SEO — and tools like Ahrefs,

SEMrush, or Screaming Frog.

• Fluency with GA4, Google Tag Manager, and Meta Events Manager.

• Strong analytical skills; comfortable in spreadsheets and building simple dashboards.

• Clear written and verbal communication; you work well with founders and move fast.

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Digital marketing specialist

Job Description - Digital marketing specialist

Requirements

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