Digital Marketing Specialist

Digital Marketing Specialist

Location: Bhubaneswar, Odisha
Experience: 3–5 Years
Employment Type: Full-time
Department: Marketing

Position Overview

We are looking for a data-driven Digital Marketing Specialist who combines SEO, AI Search Optimization (AISO), PPC, keyword research, content strategy, content creation, social media, analytics, AI tools, and marketing automation.

You will be responsible for increasing Aurassure's organic and paid digital visibility, identifying high-value search opportunities, building content strategies around user intent, optimizing digital assets, managing performance campaigns, and improving Aurassure's visibility across search engines and AI-powered search platforms such as Google AI Overviews, ChatGPT, Gemini, and Perplexity.

The ideal candidate should be comfortable moving between SEO data, paid campaigns, content creation, analytics, AI tools, automation, and execution.

Key Responsibilities

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  Develop and execute SEO strategy, including technical SEO, on-page optimization, keyword research, content clusters, internal linking, and link building.

  
  


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  Drive AI Search Optimization (AISO) across Google AI Overviews, ChatGPT, Gemini, Perplexity, and emerging AI search platforms.

  
  


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  Conduct keyword, competitor, search-intent, and content-gap research.

  
  


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  Plan, execute, and optimize Google Ads/PPC campaigns, including keyword targeting, ad copy, landing pages, budgets, CPC, CPL, CPA, and ROAS.

  
  


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  Create and optimize SEO-focused B2B content including blogs, landing pages, product/solution pages, case studies, and website copy.

  
  


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  Manage and grow Aurassure's LinkedIn and other relevant social channels through thought leadership and industry-focused content.

  
  


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  Use AI tools such as ChatGPT, Claude, Gemini, and Perplexity for research, content, analysis, and marketing workflows.

  
  


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  Build marketing automations using Make, Zapier, n8n, or similar platforms.

  
  


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  Track performance through Google Analytics 4, Search Console, Google Ads, SEMrush/Ahrefs, and other relevant tools.

  
  


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  Monitor competitors, industry trends, search behavior, and emerging opportunities.

  
  

Required Qualifications

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  Bachelor's degree in Marketing, Communications, Journalism, English, Digital Marketing, or a related field.

  
  


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  3–5 years of hands-on experience in SEO, digital marketing, performance marketing, content marketing, or a closely related role.

  
  


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  Strong practical understanding of:

  
  




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  Technical SEO

  
  


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  On-page SEO

  
  


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  Keyword research

  
  


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  Search intent

  
  


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  Content strategy

  
  


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  Content clusters

  
  


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  Competitor analysis

  
  


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  Link building

  
  


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  PPC / Google Ads

  
  


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  Conversion optimization

  
  


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  Google Search Console

  
  


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  Google Analytics 4

  
  




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  Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent platforms.

  
  


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  Hands-on experience with Google Ads and PPC campaign management.

  
  


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  Strong understanding of PPC metrics including CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.

  
  


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  Strong content writing and editing skills.

  
  


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  Experience managing LinkedIn and other relevant social media channels.

  
  


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  Strong understanding of AI-assisted content creation and emerging AI search behavior.

  
  


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  Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, or Perplexity.

  
  


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  Familiarity with marketing automation platforms such as Make, Zapier, n8n, or equivalent is preferred.

  
  


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  Strong analytical and research skills.

  
  


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  Excellent written and verbal communication skills.

  
  

What We're Looking For

We're looking for someone who:

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  Thinks beyond "How do I rank this keyword?" and understands why the user is searching and what business problem we're solving.

  
  


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  Can independently conduct keyword research and turn it into an SEO, PPC, and content strategy.

  
  


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  Can identify why a page isn't ranking or converting and recommend specific actions.

  
  


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  Understands the difference between traffic, leads, and qualified organic/paid demand.

  
  


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  Can use PPC data to identify new SEO and content opportunities.

  
  


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  Is curious about how AI is changing search and content discovery.

  
  


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  Can write compelling content without making it sound like generic AI-generated copy.

  
  


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  Is comfortable working with technical and scientific subject matter.

  
  


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  Uses data to make marketing decisions.

  
  


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  Experiments with new tools, workflows, and automation.

  
  


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  Can manage multiple projects and work independently in a fast-paced environment.

  
  


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  Has a strong eye for detail and takes ownership of outcomes.

  
  

Preferred Experience

Experience in one or more of the following domains will be an advantage:

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  B2B SaaS

  
  


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  Enterprise Technology

  
  


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  AI / Machine Learning

  
  


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  IoT

  
  


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  Climate Tech

  
  


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  Environmental Technology

  
  


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  Smart Cities

  
  


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  Sustainability

  
  


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  Infrastructure Technology

  
  


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  Government / Public Sector Technology