Digital Marketing Specialist

Company Description

STUDIO53 is a creative graphic design agency located in Chennai. Our talented team specializes in providing exceptional graphic solutions to elevate brands with style and precision. We believe in bringing our clients' visions to life through creativity and design.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication. They will work closely with the team to develop and execute effective digital marketing strategies.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools

Acquire insight in online marketing trends and keep strategies up-to-date

Requirements & Skills

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Perfect knowledge of web analytics tools (e.g. Google Analytics, Tag manager, Google search console etc.)

Skills and experience in creative content writing

Analytical mindset and critical thinking

Excellent communication and interpersonal skills