Digital Marketing Specialist & Content Writer (IT Industry) - Urgent Hiring

We are looking for a motivated Digital Marketing Specialist & Content Writer (IT Industry) to join our passionate team at Lepton Software in Gurugram Haryana
Growing your career as a Full Time Digital Marketing Specialist & Content Writer (IT Industry) is an incredible opportunity to develop exceptional skills.
If you are strong in persuasion, problem-solving and have the right mindset for the job, then apply for the position of Digital Marketing Specialist & Content Writer (IT Industry) at Lepton Software today!

JOB RESPONSIBILITY

Digital Marketing Strategy: Develop, implement, and manage comprehensive digital marketing strategies to increase brandawareness, drive traffic, and generate leads. Oversee all digital marketing activities, including SEO, SEM, email marketing, social media, and PPC campaigns. Monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to optimize results.

Content Creation: Write and edit high-quality content for various platforms including websites, blogs, social media, email campaigns, and other marketing materials. Develop content that aligns with the company’s voice, style, and brand guidelines. Solution Messaging/Positioning: Act as storyteller for the solutions, leveraging high impact anddifferentiated solution positioning and messaging. Pivot seamlessly from developing high level content on industry trends, to writing detailed product-oriented collateral. Collaborate with designers, marketing teams, and other stakeholders to create compelling multimedia content.

SEO and Analytics: Conduct keyword research and use SEO best practices to optimize content. Analyze web traffic metrics and suggest solutions to boost web presence.

Social Media Management: Develop and execute social media strategies to grow the company’s online presence and engage with the audience. Create and schedule posts, manage social media accounts, and monitor engagement metrics. Monitor social media channels for trends and feedback and respond appropriately.

QUALIFICATION & SKILLSET

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Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Minimum of 4 - 7 years of experience in digital marketing and content creation in SAAS and/or B2B Enterprise software company Proven track record of managing successful digital marketing campaigns. Exceptional writing, editing, and proofreading skills. Strong understanding of SEO, SEM, and social media marketing. Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, Hootsuite). Excellent organizational skills and ability to manage multiple projects simultaneously. Excellent communication and collaboration skills.

Benefits of working as a Digital Marketing Specialist & Content Writer (IT Industry) in Gurugram Haryana:

● Company offers great benefits
● Advancement opportunities
● Attractive package