Digital Marketing, Star Plus (Consultant)

Key Responsibilities
Lead day-to-day social media communication for Star Plus shows (copy, creatives, posts, reels, etc.)
Drive digital campaign planning and execution with internal teams and external agencies
Manage always-on social media content and ensure cultural and brand tonality
Track social/content trends and proactively integrate them into platform strategy
Provide qualitative creative feedback (visuals, captions, hooks, edits)
Support influencer and talent-driven content initiatives
Work with media and digital partners to drive campaign reach and performance
Edit, review and refine social content based on trends and platform performance
What we’re looking for
4–5 years of experience handling social media mandates
Experience with consumer-facing brands or digital/creative agencies
Strong creative instincts—ability to write and think socially
Comfort working at the pace and creative rigour of Star Plus
Very strong understanding of Instagram, Facebook and short-form content culture
Nice to have
Familiarity with entertainment content / pop culture
Experience with digital performance, optimization, platform dashboards
Experience working with talent/influencers is a plus
Education
Graduate or Postgraduate preferred (Marketing/Communications/Media)
Role Duration
6-Months