Digital Marketing Strategist

Responsibilities Set digital marketing strategies using all necessary tools (e.G., website, emails, social media, WhatsApp, YT and blogs) Research products, services, and current strategies to identify new opportunities. Analyse web traffic metrics and suggest solutions to boost web presence. Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends. Build strong client’s relationships through social media interaction. Keep up to date with our audience’s preferences and proactively suggest new campaigns. Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency. Identify advertising needs. Establish best practices in digital marketing. Stay up to date with digital technologies developments. Requirements and skills Proven work experience as a Digital marketing strategist or Digital marketing manager Demonstrable experience with SEO/SEM and CRM software Experience implementing and optimizing Google AdWords campaigns. Solid knowledge of web analytics tools like Google Analytics Hands on experience with online marketing tools and practices Familiarity with web design and HTML Excellent verbal and written communication skills Strong analytical and project management skills Experience in Overseas Education sector is an additional asset.