Digital Strategist-Reporting (Adobe Launch & AEP)

Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP Understanding

Primary Skillset:

• Digital strategy — end-to-end ecosystem ownership


• Report-heavy analytics — independently owns reporting workflows


• Hands-on with Segments, Calculated Metrics, Classifications, Data Sources, Report Builder & Data Feeds in Adobe Analytics


• Adobe Target / Optimizely — hands-on, mandatory


• Statistics, A/B testing & experimentation methodology


• Pre-analysis — lift calculator, test sizing, hypothesis design


• Business acumen with client-facing stakeholder management


• Working understanding of AEP — audiences, data flows, activation, RT-CDP


• Intermediate knowledge of Adobe Launch (30–40% depth expected, not expert level)

Good to Have:

• Customer Journey Analytics (CJA)


• Foundational Data Science knowledge


• Adobe Journey Optimizer (AJO)