Digital Writer - Travel & Leisure

JOB SUMMARY 

Travel + Leisure India is searching for a talented writer with experience covering travel and food in India and Southeast Asia. Reporting to the Senior Editor – Digital Growth the candidate will write and publish articles daily and work towards digital KPIs to produce high quality content for our readers. The writer will also liaise with relevant PR stakeholders as . 

KEY RESPONSIBILITIES 

• Independently coming up with story ideas and angles for the different verticals (mainly travel and food) keeping aspects like brand positioning and traffic generation in mind 

• Write daily, SEO-friendly online articles that are relevant to our audience 

• Reacting to news events and pushing out timely breaking news on all channels 

• Following and analysing competitors on websites and social media 

QUALIFICATIONS 

• Excellent writing and communication skills in English 

• Keen interest, knowledge, and contacts in the world of travel; knowledge of the regional travel and wellness landscape is a plus 

• Possess 3+ years’ experience in digital media in India 

• Proven track record of writing engaging well-researched, SEO-friendly stories and headlines 

• Detail-oriented, resourceful and can work fast under daily deadlines 

• Ability to optimise content for all distribution channels (Google, Facebook, Instagram, etc.) 

• Ability to analyse traffic data to identify user needs and gaps in content 

• Excellent knowledge of the food scene in major cities in India and contacts to travel agencies 

• Relationship with celebrities and KOLs in India is a plus 

• Social media-savvy and always staying on top of trending topics 

• Experience using CMS such as Wordpress 

• Knowledge of analytics tools such as Chartbeat and Google Analytics 

• Experience in working with digital KPIs (engagement, reach) and knowledge how to improve them 

• Working ability of image editing software 

About us 
 

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Thailand, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 15 countries, employs more than 11,000 people and publishes around 500 products.